You've created something great - how can you know whether you should release it using an open content license? This project identifies the optimal circumstances in which to use open licenses (like Creative Commons) to disseminate creative cultural expression. By providing a user-friendly checklist to guide decision-making, this project empowers creators and entrepreneurs by focusing on questions relating to the licensor, the licensed work, the market into which it's being released, and the community/audience which will support it.