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Saturday, April 14 • 3:00pm - 3:45pm
Community-Driven Marketing for Global Projects (or How Wikipedia Let Volunteers Direct National Marketing Campaigns)

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It's easy to think that everyone, everywhere knows about Wikipedia. But recent research shows a massive global awareness gap. While 87% of US internet users have heard of Wikipedia, just 27% of Nigerian (and 33% of Indian) internet users can say the same. Without high awareness, Wikipedia usage (and therefore knowledge contributions) drop dramatically. So in 2017, the non-profit behind the world's biggest free knowledge source tried something surprising: marketing. And we did it true to our collaborative culture, empowering community volunteers to drive creative decisions. It worked.

Speakers
avatar for Zachary McCune

Zachary McCune

Global Audiences, Wikimedia Foundation


Saturday April 14, 2018 3:00pm - 3:45pm
SoCo Ballroom "A" 3rd floor, Delta Toronto Hotel, 75 Lower Simcoe St, Toronto ON

Attendees (23)